Project of the Month: KEXP & LaMarzocco


KEXP – Music that Matters

KEXP has been in Seattle for more than 40 years! Since starting out as a 10-watt station, KEXP has since expanded its rock format to a variety of music, been the first station to offer uncompressed CD-quality audio on the internet 24/7, has partnered with the Experience Music Project, won a Webby Award for Best Radio Website, has partnered with 91.5 FM Radio New York, and signed a 30-year agreement with UW that ensures the station to keep broadcasting.

According to their KEXP new home website, KEXP aimed to raise $15 million for the new space in Seattle Center. This location works perfectly with their ties to the surrounding institutions and the amount of space gives them enough room to work more comfortably, the capability to keep growing and provides the public more access to their facility.

Western Neon fabricated three exterior LED halo illuminated reverse pan channel letter signs measuring approximately 3’x4.5′ and 8’x10′. The two color faces were painted black and KEXP’s signature yellow.

Western Neon not only made the exterior signs, but also the interior way-finding and ADA signage. Since KEXP would not be possible without its 350+ donors, KEXP decided to honor them with creative vinyl applications around the northwest corner which houses their vinyl collection. Additional vinyl was installed for the individual rooms.

Western Neon was honored to be a part of the creation of KEXP’s new home. We were very pleased with the craftsmanship and overall esthetic of the project. The grand opening of the new KEXP home was a great success and we are ecstatic to see what is in store for the new location!


La Marzocco – Handmade in Florence

La Marzocco has been a leader in espresso machines since 1927. Their name stands for a lion, which is the symbol of Florence. La Marzocco USA distributes La Marzocco as well as Mazzer coffee equipment, sales, technical support, and also training. La Marzocco joined with KEXP for their new home opening and decided to open their first ever cafe and showroom.

What is so unique about this cafe is that each month a new coffee roaster or brand will be showcased. Not only do they change out their entire menu, but the staff is trained on the new coffee and drink preparation techniques to provide guests with new experiences monthly. They are also planning to implement “The Espresso Lab” to educate coffee enthusiasts with hands-on training.

Western Neon fabricated their main store front window sign, which includes a felt changeable letter board hanging below. The words “Handmade in Florence” sit upon a wooden shelving unit made of 1″ acrylic painted medium bronze. An inspiring quote in vinyl was applied to the back wall with three 1/8″ stainless steel wall badges manufactured in 3 La Marzocco designs below finishing the space perfectly. Placed on the corner of their awning is a hot rolled steel plate with their logo. The most durable sign detail is the lion inlay in the floor that is made of 1/4″ cast bronze.

There is never too much coffee in Seattle, and with La Marzocco’s infamous history and products, we know their cafe will continue to stand out.