Western Neon Seattle Custom Sign Builders: Blog Posts Read Western Seattle Custom Sign Builders blog posts for our Project and Topic of the Month where we talk you behind the scenes on our favorite projects!

Topic of the Month: Construction Projects ft. Troy Block

“Embrace the old, invent the new.”


The original Troy building in South Lake Union, designed in 1927 by architect Victor W. Voorhees, was home to a wide range of businesses, most memorably the Troy Laundry Company. The developers of Troy Block Seattle are keeping the original look alive by incorporating most of the brickwork and terra cotta details from the initial building’s design.

Western Neon was chosen by Doty & Associates to refurbish the 75 sq ft. sign. While preserving the characteristics of the old sign, Western Neon removed loose paint, properly cleaned the surface, remade the neon, repaired the mounting, refurbished the electrical wiring, and added a clear coat. In order to mount the approximately 16’x5′ sign, 4 stainless steel aircraft cables were used at a 50.7 degree angle and 974 lbs of tension!

The new Troy Block Seattle has 50% more square footage per floor than any other building in South Lake Union. The two Troy Block buildings, the North and South Tower, will include 5k sq. ft. of retail space, a 5k sq. ft. conference room, a high-end fitness center, and an upper story deck. This two-phase construction project was developed by Touchstone with the help of USAA Real Estate, Colliers International, Perkins+Will, and Lease Crutcher Lewis.

As a Seattle-based company with 30 years history in the community, Western Neon loves any chance to help sustain Seattle’s many stories through signage and artwork.​​​​​

Project of the Month: The 5th Avenue Theatre’s Pajama Game

The 5th Avenue Theatre’s The Pajama Game, based on the 1953 Richard Bissell novel 7 1/2 Cents, tells the story of a union battle at the Sleep Tite Pajama Factory that leads to steamy conflict and romance. The production includes the timeless hits, “Steam Heat” and “Hernando’s Hideaway” show tunes.

Scenic Designer Carol Wolfe Clay was researching union halls when she discovered the sign for Seattle’s own Labor Temple in Belltown. This discovery led Carol to the idea of changing the name of the union hall in the script to “Labor Temple” as a tip of the hat to Seattleites. Western Neon recreated this historic sign at the size of 14’9″x1’7″, and used RGBW LEDs powered by a 16-bit driver to provide the capability to dim and change the colors of illumination. The aluminum channel letter faces were backed with clear acrylic and recessed for a beautiful reflected light effect.

Western Neon also fabricated a sign for Hernando’s Hideaway, the town’s local night club. This funky sign measures at approximately 4’7″x12′ and features RGBW LED inside the cabinet with light bulbs along the arrow. The Hernando’s Hideaway sign was painted red, turquoise and dark blue with Matthew’s Paint.
The 5th Ave Theatre’s Technical Director Erik Holden explained that producing great theatre also means providing a lot of great jobs, creating high quality props, costumes, scenery and everything else that makes their exquisite productions possible. Erik concludes, “It takes a lot of people doing their part and then coming together to actually make something that has a bit of magic to it.”

Project of the Month: Chophouse Row

Developed by Dunn & Hobbes
Completed in Spring of 2015 Chophouse Row was the last stage of a multi-year redevelopment by Dunn & Hobbes and can be found on 11th  Ave bounded by 12th and Pike St on Capitol Hill.  Originally constructed in 1924, the historic Chophouse building served as an auto parts store, and later would provide band practice space for Seattle area musicians for decades.  
Today the space contains 5,500 sq. ft. of retail, 25,000 sq. ft. of office space and 3 penthouse apartments. The retail tenants include an Amandine Bake ShopEmpire EspressoNiche OutsideKurt Farm ShopBar FerdinandScotch PinePlay on the Hill and the newest additions Cake SkincareMarmite and Spirit in the Bottle.
Western Neon designed and fabricated Dunn & Hobbes‘ projecting double-sided neon sign for Chophouse Row, which was installed in December of 2016.  Measuring out at an impressive 4’10” x 9’8″, this gorgeous sign includes 84 linear feet of white and orange neon, as well as mounted 3/8″ aircraft cable details.
Carole Alexander, our sales executive and project manager for Chophouse signage explains, “Liz Dunn of Dunn & Hobbes has an incredible instinct for what will make a neighborhood better, she is the Queen of Capitol Hill.” Western Neon hopes to help Dunn & Hobbes on future multi-use projects!