Project of The Month: PCC Community Markets Unveils New Chapter
Western Neon is pleased to collaborate with Seattle-based grocer PCC Community Markets on an interior and exterior sign package for a comprehensive rebrand of their established and emerging regional locations. What began as PCC, a food-buying club for fifteen Seattle Families in 1953, now has nearly 60,000 members in eleven locations throughout the Seattle area, making it the nation’s largest community-owned market. When thinking about the changes, PCC Community Markets wanted to articulate who they are and what they believe in a way that would resonate with new and existing members and shoppers.
They partnered with now-retired experiential Seattle marketing agency Wexley School for Girls to initiate their re-branding efforts from the outside to the inside and included the co-op’s most comprehensive consumer research to understand Seattle shoppers and PCC members. The result was a clean, classic brand identity – across logo, color palette, signage, advertising, illustration, and photography — that made food and community the heroes. The resulting campaign included a comprehensive logo change, addressed exterior store signage, interiors, and all direct-to-client communications.
To translate the brand identity to exterior signage and interior spaces, PCC partnered with Studio Matthews, and this relationship ultimately inspired the trajectory. We drew from these core concepts to refine, and custom build elements for the newest PCC Community Markets location in Burien, Washington – just south of downtown Seattle.
The new location features a large-scale, façade-mounted marquee sign and illuminated canopy-attached channel letters. We then created a cohesive interior sign package utilizing a sturdy yet elegant combination of FSC wood and blackened carbon steel. FSC wood is a self-sustainable material that carries a certification from the Forest Stewardship Council ensuring “that products come from responsibly managed forests that provide environmental, social and economic benefits.” Our Fabrication Team married these two industrial materials to generate a series of directory signage, aisle guides, wayfinding, and regulatory elements. Collectively, these components work together to forge a welcoming environment – emphasizing a community-driven atmosphere.
Whether you’re in south Seattle near the new location in Burien or start to see changes at your local neighborhood PCC Community Market, pop in for a new food-based experience and relish where you shop. Supporting a co-operative like PCC means you also support every single supplier down the line with a socially responsible, positive impact. As a similar, community-minded small business, we at Western Neon couldn’t be prouder to be a part of this unfolding story.